De grote constante in de wereld om ons heen is verandering. Voor merken is het een enorme uitdaging om te onderscheiden wat de beste manier is om consumenten te betrekken bij hun merk. Daarom heeft MEC ‘Review Preview 2010-2011‘ gemaakt – een compilatie van MEC standpunten, meningen en voorspellingen over trends, ontwikkelingen en thema’s van 2010 met implicaties voor dit jaar en de toekomst.

“..marketers views have begun to change from a sole focus on total customer lifetime value potential, to an appreciationof the total customer network value potential.”

Download de PDF van de Review Preview 2010 – 2011 of bekijk de interactieve website.

2011 trends

1. Data management and analysis continues to grow in influence and importance but a scarcity of talent to analyse and make sense of it will become more apparent.
2. Social Media Marketing grows up as businesses (not just marketing departments) learn the true impact it has on the bottom line (demand generation, price transparency, quality transparency/customer ratings, etc.) and measurement becomes more sophisticated.
3. Facebook continues its seemingly relentless drive to become the ‘social’ operating system of the web as Google is to online search and YouTube is to online video.
4. As data grows in influence at one end of the spectrum, there will be a renewed focus and appreciation of the value of understanding and harnessing human behavior and emotion at the other end, led in part by the continued adaptation and application of elements of Behavioural Economics to understand and influence seemingly irrational human choices.
5. Mobile marketing regains the industry’s ‘innovation focus’, powered by rapid smartphone penetration, location-based capabilities and its core role in social media.
6. Our real and virtual worlds become increasingly indistinct from each other as some of our common signposts and behaviours in online appear away from the computer, with mobile devices at the heart of this.
7. Next Generation TV: The Empire Strikes Back – The reality is that the big brother of the media and advertising world never went away. The promise of interactivity of TV, web-enabled sets, internet functionality and on-demand content has gone through the ‘Trough of Disillusionment’ and will become more widely adopted by the beginning of 2012. 2011 will see brands eager to get involved and learn how to marry what we know about TV advertising together with what we’ve learnt about interactive marketing.
8. ‘Please touch’ – Rapid increase in touch and motion controlled devices is changing the way consumers interact with technology and content. 2011 will see the true beginnings of marketers specifically thinking about how to create communications and tell stories with this in mind.
9. Adding ‘play’ to communications and everyday tasks – Whether you agree with ‘gamification’ as a trend or not, 2011 will see the increased application of gaming theory and ‘play’ into communications, websites and routine tasks to drive action and elicit behaviour change.

Download de PDF van de Review Preview 2010 – 2011 of bekijk de interactieve website.

Tags: cookies, data management, gaming, GRP

This entry was posted on Tuesday, March 29th, 2011 at 9:00 pm and is filed under All, crowdsource, direct response, facebook, Gaming, google, iPad, QR, ROI, search, social media, Trends, twitter, youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.